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ClientsJCPenneyCoca-ColaProcter & Gamble
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ProjectsElizabeth Arden - JCPenneySelena - Coca-ColaDawn - Procter & Gamble
Agency 2
Elizabeth Arden Impressions perfume captures the fresh scent of flowers in the spring. Playing off the word 'Impressions, a Claude Monet inspired impressionist-type photo illustration was used on the package and point-of-purchase. When the packages are stacked together they form a field of flowers.
Print campaign for Coca-Cola commemorating Selena’s tragic death. A white rose used in the print ad has become an icon associated with Selena. The print ad hangs in the Smithsonian Institute.
In order to stand out from the competition and avoid showing the typical ad with a Hispanic woman holding clean dishes, the unique selling proposition (USP) was highlighted in a memorable manner. (Concept) Cuts tough grease but caresses your hands.
